Privacy policy
Updated August 4, 2025
Welcome to the website https://www.synonym.bio (the "Site") owned and operated by Synonym Inc. ("Synonym," "we," "us," and/or "our"). This Privacy Policy (“Policy”) has been created to provide information about our company and the services we provide through the Site (the "Services") to our users ("you," "your"). This Policy sets forth Synonym’s policy with respect to information, including personally identifiable data ("Personal Data"), and other information that is collected from Site visitors and users of the Services. If you have questions or complaints regarding our Policy or practices, please contact us privacy@synonym.bio.
Please read this entire Policy to make sure that you fully understand it. By using our Services, you consent to the collection, use, retention, and disclosure of your personal information in accordance with this Policy, and you agree to the accompanying Terms of Use (“Terms”). Our Terms govern all use of our Services, and together with the Policy and any other terms provided, constitute your agreement with us. If you do not agree with or you are not comfortable with any part of this Policy or the Terms, please immediately discontinue access or use of our Services.
Subject to providing notice as described below, we may change this Policy from time to time at our sole discretion. We encourage you to frequently check this page for any changes to this Policy. Your continued use of our Services after any change in this Policy will constitute your acceptance of such change. Where required by law or where we believe the changes are material, we will provide you with advance notice via email or by posting a prominent notice on our Sites.
Information we collect
When you interact with us through the Site or the Services, we may collect Personal Data and other information from you as further described below:
The definition of personal information depends on the applicable law based on your physical location. Only the definition that applies to your physical location will apply to you under this Policy. For the purpose of this Policy, personal information does not include data that has been anonymized or aggregated so that it can no longer reasonably enable us, whether alone or in combination with other information, to identify you.
Personal Data That You Provide Through the Site. We collect Personal Data from you when you voluntarily provide such information, such as when you register for access to the Services (for example, contact information such as your name, email address, and mailing address), when you wish to use certain Services (for example, certain sensitive content such as financial information such as bank account numbers, your Date of Birth and/or your social security number), or contact us with inquiries or respond to one of our surveys.
By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Policy. If you provide Personal Data, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of Synonym and the authorized third parties referred to herein.
Non-Identifiable or Aggregated Data: When you interact with Synonym through the Site or Services, we receive and store certain non-personally identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. Synonym may store such information itself or such information may be included in databases owned and maintained by Synonym affiliates, agents or service providers. This Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve the users of the Services, Synonym often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us.
This research may be compiled and analyzed on an aggregate basis. Synonym may share this non-identifiable and aggregate data with its affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. Synonym may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners and to other third parties for other lawful purposes.
In operating this Site, we may also use a technology called "cookies". A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, our Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. In all cases in which we use cookies, we will not collect Personal Data except with your permission. On most web browsers, you will find a "help" or similar section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site’s features.
The use of cookies by any of our affiliates or service providers is not covered by our Policy. We do not have access or control over these cookies. Our partners may use session ID cookies to make it easier for you to navigate our site and use our Services.
Some cookies are required for technical reasons that are essential for our Services to operate and to provide user-requested functionality; we refer to these as "Strictly Necessary" cookies. This is described in more detail below. The specific types of first- and third-party Cookies served through our Services and the purposes they perform are described below: “Strictly Necessary” cookies are essential to provide you with services available through our Site and Services. Because these cookies are strictly necessary to deliver the Site and Services to you, they cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the Site or Services may not properly function. Analytics cookies allow us to count visits and traffic sources so we can measure and improve the performance and functionality of our site. They help us know which pages are the most and least popular and see how visitors move around the site. If you do not allow these Cookies we will not know when you have visited our site in order to monitor performance
When you visit or log in to our website, the use of cookies and similar technologies may be used by Synonym to associate these activities with other personal information they or others have about you, including by association with your email. We may then send communications and marketing to your email. You may opt out of receiving this advertising. You can opt out of receiving these communications by following the instructions in those emails or by contacting us directly.
Mode and purposes of processing
Synonym takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Personal Data. These safeguards include technical, administrative, and physical measures that are designed to protect your information. The Personal Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.
The Personal Data is collected to allow Synonym to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its users or third parties), detect any malicious or fraudulent activity, and for the following additional purposes: Contacting the user, Analytics and Managing contacts and sending messages.
Analytics:
These services enable Synonym to monitor and analyze web traffic and can be used to keep track of user behavior.
Google Analytics (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited ("Google"). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Tracker; Usage Data
Place of processing: Ireland — Privacy Policy
Advertising:
The following services allow advertising networks to collect information about your interactions with our websites in order to deliver Synonym's personalized ads.
LinkedIn Corporation, Inc
LinkedIn Ads makes it possible to track, target, and create ads through the LinkedIn platform to drive traffic, build awareness, or generate leads for marketing.
Personal Data processed: email address; first name, last name, tracker, usage data
Place of processing: United States — Privacy Policy
Sending messages:
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the user. These services may also collect data concerning the date and time when the message was viewed by the user, as well as when the user interacted with it, such as by clicking on links included in the message.
HubSpot, Inc
HubSpot is a Marketing automation platform for inbound marketing, sales, and customer service.
Personal Data processed: email address; first name, last name.
Place of processing: United States — Privacy Policy
Formspark (Formstack, LLC)
Formspark is an online forms as a service provider used for our site’s forms. Formspark's privacy policy can be found here: https://formspark.io/legal/privacy-policy/.
Personal Data processed: Email address, First name, Last name, Phone number, Country, State, Province, ZIP/Postal code, City
Place of processing: Belgium — Privacy Policy
Hosting and backend infrastructure:
This type of service has the purpose of hosting Data and files that enable Synonym to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of Synonym. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Framer (Framer B.V.)
Framer is a SaaS product, web design software, tools, along with downloadable desktop and mobile apps.
Personal Data processed: Log Information, Information Collected by Cookies and Other Tracking Technologies, Social Sharing Features, Third Parties, Support and Service, Marketing or Promotional Communications, Our Access to Your Content
Place of processing: Belgium — Privacy Policy
Our use of your personal data and other information
Synonym uses the Personal Data you provide in a manner that is consistent with this Policy. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. Also, if you provide Personal Data in order to obtain access to the Services, we will use your Personal Data to provide you with access to such services and to monitor your use of such services. We also may obtain information about you from third party sources to verify your identity so we can properly process your requests and prevent fraud.
Synonym and its subsidiaries and affiliates (the "Related Companies") may also use your Personal Data and other personally non-identifiable information collected through the Site to help us improve the content and functionality of the Site, to better understand our users and to improve the Services. Synonym and its Related Companies may use this information to communicate with you regarding the Services or to tell you about services we believe will be of interest to you. If at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. Note however that as a user of the Service we will send you administrative communications that are reasonably necessary to the Service, such as payment, corporate notices or service notifications. If Synonym intends on using any Personal Data in any manner that is not consistent with this Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data is collected.
Our disclosure of your personal data and other information
We will share your personal information with third parties only in the ways that are described in this Policy. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets and you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Related Companies: We may also share your Personal Data with our Related Companies for purposes consistent with this Policy.
Agents, Consultants and Related Third Parties: Synonym, like many businesses, sometimes hires other companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases, ID verification, processing applications, processing payments and providing transactions. We may also use third party vendors to help us detect and protect against fraudulent activity. When we employ another company to perform a function of this nature, we only provide them with the information that they need to perform their specific function. These companies are authorized to use your personal information only as strictly necessary to provide these services to us or in accordance with their own privacy policies.
Legal Requirements: Synonym may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Synonym, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public against fraud or other harm, or (iv) protect against legal liability.
Your access to and control over information
If your personal information changes, or if you no longer desire our Services, you may correct, update, amend, delete or request deletion by making the change in your registered account settings page, by emailing our Customer Support here or by contacting us here.
You may also contact us if you would like to see what data we have about you, if any. We will respond to your request to access within 30 days. Please note that some emails are transactional in nature and cannot be opted out of.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
When you sign up for our Services or newsletter(s), we will send periodic emails to you regarding the Services or to tell you about services we believe will be of interest to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us here.
Security
We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site or if you feel our Privacy Policy is not being followed, you can contact us here.
Exclusions
We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. Accordingly, while we strive to use commercially reasonable means to protect your information, we cannot guarantee absolute security. If you have any questions about security on our Site or if you feel our Policy is not being followed, you can contact us privacy@synonym.bio.
Information for California Users
Consumers residing in California are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act or (“CCPA”) and the “Shine the Light” Law. If you are a California resident, this section applies to you.
Our collection and use of personal information: We collect the following categories of personal information: identifiers (such as your username, the email address you used to sign up, and your phone number if you’ve chosen to provide it); commercial information (a record of what you’ve bought from us, if anything); financial data (payment information and your history of purchases from us); internet or other network information (how you interact with the application); location information (because your IP address may indicate your general location); inference data about you (for example, what content you may be interested in); and other information that identifies or can be reasonably associated with you. For more information about what we collect and the sources of such collection, please see the “The information we collect” section above. We collect personal information for the business and commercial purposes described in “How we use your information” above. ou may also designate an authorized agent to exercise these rights on your behalf.
Disclosure of personal information: We may share your personal information with third parties as described in the “How we share your information” section above. We disclose the categories of personal information mentioned above for business or commercial purposes.
The CCPA sets forth certain obligations for businesses that sell personal information.
Exercising your consumer rights: If you are a California resident, you have the right to request (1) more information about the categories and specific pieces of personal information we have collected and disclosed for a business purpose in the last 12 months, (2) the deletion of your personal information, and (3) to opt out of sales of your personal information, if applicable. Details on how to make these requests are in the “How to control your privacy” section above. We will not discriminate against you if you exercise your rights under the CCPA.
Children
The Services are not directed to, and we do not knowingly collect personal information from individuals under the age of 16 (or other age as required by applicable local law). If you are under 16, please do not attempt to fill out our forms, make a purchase, or send any personal information about yourself to us. If you are the parent or guardian and believe your child has provided us with personal information, please reach out. If we become aware that a child under 16 has provided us with personal information, we will terminate the user’s access to our Services and take steps to delete such information from our systems, unless we have a legal obligation to keep it.
Links to other web sites
This Policy applies only to the Site. This Site may contain links to other websites not operated or controlled by Synonym (the "Third Party Sites"). The policies and procedures we described here do not apply to the Third Party Sites. The links from this Site do not imply that Synonym endorses or has reviewed the Third Party Sites. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links are displayed on the Service. We suggest contacting those sites directly for information on their privacy policies.
Other terms and conditions
Your access to and use of this Site is subject to the Terms of Use.
Changes to Synonym's privacy policy
We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.